A small senior studio for founder-led businesses. We design, build and run websites, apps and the systems behind them. We grew up in ecommerce, where a site has to sell, so everything we make is held to that standard: clear, fast, measurable.
Opens a short form that goes straight to Louis.
London members’ club, gym and workspace
A pre-launch site for a club that hasn’t opened yet, with two jobs: introduce a new kind of London members’ club and fill its founding waitlist. Every signup goes straight into the club’s CRM and gets a follow-up written for the membership that visitor chose, so nobody sorts them by hand. The team edits all of it themselves.
Multi-stage investment company
The investment company behind LocalGlobe and Latitude needed a new website on a new platform. We ran the project end to end, moving them to Storyblok with a Next.js front end and switching over with zero downtime. Their team now runs the whole site in Storyblok themselves.
Open-air electric vehicles
Amble One is an open-air electric vehicle for short journeys, designed to sit naturally in remarkable places. We built Amble a fully custom website, integrated it with the rest of their tech stack, and took it live across every channel at once, with a major PR launch behind it.
Anti-ageing technology
A British anti-ageing technology brand selling through its own site and other channels. We manage LYMA’s platform day to day across the whole tech stack, keeping the website and every sales channel running smoothly. Not a one-off build: an ongoing role inside the business.
Screen showing the home page.
Brand-led sites and Shopify stores that explain what you do, earn trust and sell.
Custom software for your customers and your team: content platforms, portals, products.
Internal tools, CRM, integrations and reporting that replace manual work with one honest view.
CRO, SEO and lifecycle email, plus hosting and support from the team that built it.
A conversation with us about the business, the customers and what has to change.
A clear, written plan: what we’d do, why, and how it maps to your goals.
Design and development by the same senior people you met on day one. No handoffs.
Launch is the start. We stay on to host, support, measure and keep improving it.
You work directly with the people doing the work. No account managers, no handoffs. We grew up in ecommerce, where a site that underperforms shows up in the numbers the next morning. That made us obsessive about clarity, speed and measurable results, and about half our work now applies the same standard outside retail.
Founder
10+ years developing digital products and ecommerce.
Head of Technical Operations
10+ years in development, systems and ecommerce.
We're a small senior studio in London and Cape Town. We design, build and run websites, Shopify stores, apps and the systems behind them for founder-led businesses, and we stick around after launch to look after what we've built.
Founder-led businesses. About half of what we do is ecommerce; the rest is brand-led websites, content platforms, custom apps and internal systems for businesses outside retail.
Honestly, it depends on the scope and the timeline, so we don't have a price list. We'll start with a conversation, then send you a written proposal showing what we'd build and what it costs before any work begins. Some clients want a one-off build, some want us on a monthly basis, plenty want both.
Anywhere from three weeks to three months, depending on the scope and how complex the build is. You'll know the timeline before we start, because it's in the proposal.
Yes, we're a Shopify Partner and build on both Shopify and Shopify Plus. We'll connect your store to the CRM, email and reporting tools behind the business too. We grew up in ecommerce, so we hold every store to one standard: it has to sell.
Whatever suits the job. We're flexible and work across lots of technologies. Most often that's Next.js for custom websites and apps, Shopify for ecommerce, and headless content platforms like Storyblok. We pick the stack for the project, not the other way round.
Yes. We set things up so your team can edit everything day to day, without having to come back to us.
Yes. We can take on the running of an existing site or store, and we already look after clients' platforms day to day across their whole tech stack.
We stay on. We host, support and keep improving what we build, from conversion work and SEO to lifecycle email. The people who built it are the people who run it.
The senior people doing the work. No account managers, no handoffs. Your enquiry goes straight to our founder, Louis Pastorino.
Yes, we work with clients all over the world from our studios in London and Cape Town. We keep to UK working hours.
Enquiries go straight to Louis, who reads every one.
Prefer email, or need to send a brief? louis@octane-99.com
